At Milano Design Week 2022, Shohei Urata, representative of Old Kan, will speak at the presentation titled “Look into Nature Branding: The Japanese Values We Want to Share Now.”
We will hold a webinar about the sustainable brand “Look into Nature,” which uses igusa (rush grass), including a report on the Milano Design Week 2022 exhibition.
The theme is:
“Look into Nature Branding: The Japanese Values We Want to Share Now.”
Guest speakers include Yosuke Kinoshita from CANUCH, who led the rebranding, and Shohei Urata from Old Kan, who was responsible for the booth design. They will discuss their approach to branding and design, using materials, photos, and videos from the Milan exhibition.
They will explain how a Japanese furniture manufacturer emphasized uniqueness and important expressions in their overseas strategy.
This webinar is essential not only for those involved in branding, marketing, and design but also for anyone interested in the creative processes behind overseas market development and exhibition participation.
This webinar will be held via ZOOM.
Please register in advance using the link below.
Registration is limited to the first 100 participants. Thank you for your understanding.
https://us06web.zoom.us/webinar/register/WN_ILbgsuw2ThiLvHZnivyhIg
We will hold a webinar about the sustainable brand “Look into Nature,” which uses igusa (rush grass), including a report on the Milano Design Week 2022 exhibition.
The theme is:
“Look into Nature Branding: The Japanese Values We Want to Share Now.”
Guest speakers include Yosuke Kinoshita from CANUCH, who led the rebranding, and Shohei Urata from Old Kan, who was responsible for the booth design. They will discuss their approach to branding and design, using materials, photos, and videos from the Milan exhibition.
They will explain how a Japanese furniture manufacturer emphasized uniqueness and important expressions in their overseas strategy.
This webinar is essential not only for those involved in branding, marketing, and design but also for anyone interested in the creative processes behind overseas market development and exhibition participation.
This webinar will be held via ZOOM.
Please register in advance using the link below.
Registration is limited to the first 100 participants. Thank you for your understanding.
https://us06web.zoom.us/webinar/register/WN_ILbgsuw2ThiLvHZnivyhIg